Every content ops dashboard I've seen this quarter has the same vanity metric pinned to the top: pieces published per week.
Every newsletter operator eventually finds the same thing buried in their analytics: a quiet mass exodus happening in the first month.
Sixty percent of marketing teams now use AI somewhere in their content workflow. The tooling budget went up.
Every attribution report your team reviews is lying by omission. Not because the tools are broken — they're doing exactly what they were designed to do.
Most content teams think they repurpose. What they actually do is paste the same blog URL into four platform text boxes and call it distribution.